Script Forensics: What Is the Client Actually Afraid Of?
August 6
6th August 2026 – 5pm EDT / 2pm PDT / 10pm BST
The very script exists because someone wants the listener to think, feel, or do something – and frequently because the client fears what happens if they don’t. Attendees learn to identify the hidden anxiety beneath various genres of copy. Once they understand the problem the script is solving, performance choices become far more specific.
