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How to Find the Job Inside The Copy
June 19
19th June 2026 – 1pm EDT / 10am PDT / 6pm BST
JMC breaks down how to identify the real purpose of a script, then shows how the same line changes depending on the job. “We make banking easier” could be relief, confidence, casual humour, soft authority, or “finally, an app that doesn’t make me want to throw my phone into a lake